Advantage Solutions Inc. provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers in North America, Asia Pacific, and Europe. It operates in three segments: Branded Services, Experiential Services, and Retailer Services. The Branded Services segment delivers sales, merchandising, and omni-commerce marketing support to branded consumer packaged goods manufacturers, including brokerage services, branded merchandising, and shopper-centric marketing programs across in-store and digital platforms. The Experiential Services segment provides in-store and digital sampling programs, demonstrations, and experiential events designed to drive trial, conversion, and sustained consumer engagement. The Retailer Services segment offers solutions supporting retailers in in-store merchandising execution, private brand strategy and development, retail media, and marketing initiatives, including reset services, category updates, space management, audits, retailer merchandising, advisory services, and agency services for print and digital circulars and targeted advertising. The company serves a diverse client base across grocery, mass, club, retail pharmacy, convenience, and other channels in retail locations. The company was formerly known as Karman Holding Corp. and changed its name to Advantage Solutions Inc. in March 2016. The company was founded in 1987 and is headquartered in Saint Louis, Missouri.
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